All the data presented here is provided by Google Analytics.
Hiking-lofoten.net creation date: 1 May 2013
Statistics covering the period from 01/05/2013 to 12/12/2014
Analysis of hits
With over 43,000 hits and 480,000 pages viewed during the first year of activity (01/01/14 – 31/12/14) Hiking-lofoten.net has proved a great success, attracting a very large number of visitors to a subject as specific and unusual as hiking in the Lofoten Islands.
A more in-depth analysis shows that the users appear to be satisfied with the content. It has become apparent that the “bounce rate” is extremely low at 2.75% and that the “return rate” to the site is extremely high at 43%! The average session time (over 7 minutes) and the average number of pages viewed at each visit (11.2) show the extent to which visitors are interested by the information on the site.
These very positive results encourage us to continue developing content that is increasingly thorough and FREE on hiking in the Lofoten Islands.
| Hits 2013/2014 Sessions: 8575 / 43.470
Users: 5154 / 24.808
Pages viewed: 54.075 / 483.172
Pages viewed at each visit: 6,31 / 11,12
Average duration of sessions: 00 :07 :03 / 00 :06 :50
Bounce rate: 40% / 2,75%
New sessions: 56,79% / 60,10% See PDF Google Analytics | | Changes in hits 2013/2014 Sessions: 406,94%
Users: 381,33%
Pages viewed: 793,52%
Pages viewed at each visit: 76,26%
Average duration of sessions: 3,02%
Bounce rate: -93,12%
New sessions: -5,52% See PDF Google Analytics |
Demographic data
(2014 only) Sexe :
Male : 51,62%
Female : 48,38% See PDF Google Analytics Age :
25-34 : 38,64%
35-44 : 16,14%
55-64 : 15,33%
45-54 : 13,40%
18-24 : 8,92%
65+ : 7,57% See PDF Google Analytics | | Geographic origin
(2014 only)  France : 51,54%
 Norway : 13,60%
 Switzerland : 4,74%
 Belgium : 4,42%
 Netherlands : 3,53%
 Germany : 3,29%
 United States : 2,86%
 United Kingdom : 2,47%
 Italy : 1,67%
 Sweden : 1,42%
Other: 10,46%
See PDF Google Analytics |
Definitions of visit criteria - (Source: Google Analytics)
Sessions: the total number of sessions over the period. A session is the period during which users are active on a website, its applications, etc. All the user data (screen viewing, events, e-commerce, etc.) is associated with a session.
Users: the number of users who have opened at least one session over the selected period. This statistic includes both new and unknown users.
Pages viewed: the total number of pages viewed. Repeated visits by an internet user are included.
Pages/session: (average number of pages) the average number of pages viewed during a session. Repeated visits by an internet user are included.
Average length of sessions: the average length of a session.
Bounce rate: the bounce rate is the percentage of visits to a single page, i.e. visits during which internet users leave your site as soon as they reach the home page, without interacting with the page.
% new sessions: an estimate of the percentage of initial visits.
The start of 2019 marks the sixth year of Hiking-lofoten's existence, and we thought it was time to update the “consultation statistics” (yep, they haven’t been updated since 2015 ;-)).
The analysis of this anonymous data provided by Google Analytics gives us - in addition to the satisfaction of looking at these nice figures - a better understanding of what visitors come to look for. In short it allows us to improve the content of the website.
Of course, we prefer direct contact with users telling us what they would like to see on the website or what isn't so useful. So, let's say it again: do not hesitate to contact us by email to share your suggestions, so we can make new improvements.
In any case, we believe that it is normal and interesting for users to be informed about Hiking-Lofoten's functioning and its evolution.
Users
Visits / sessions data
YEAR | 2014 | 2015 | 2016 | 2017 | 2018 |
Users1 | 24.808 | 57.851 | 96.972 | 135.734 | 161.424 |
User progress compared to the previous year |
| +133,19% | +67,62% | +38,62% | +18,93% |
New users2 | 24.686 | 57.353 | 96.041 | 133.342 | 159.059 |
New user progress compared to the previous year |
| +132,33% | +67,46% | +38,84% | +19,29% |
Sessions3 | 43.470 | 103.129 | 169.663 | 227.320 | 266.334 |
Sessions progress compared to the previous year |
| +137,24% | +64,52% | +33,98% | +17,16% |
Number of sessions per user4 | 1,75 | 1,78 | 1,75 | 1,67 | 1,65 |
Average number of sessions per user compared to the previous year |
| +1,74% | -1,85% | -3,34% | -1,48% |
Page views5 | 483.172 | 1.010.543 | 1.420.037 | 1.398.071 | 1.507.407 |
Page view progress compared to the previous year |
| +109,15% | +40,52% | -1,55% | +7,82% |
Pages/session6 | 11,12 | 9,8 | 8,37 | 6,15 | 5,66 |
Average number of pages view per session compared to the previous year |
| -11,84% | -14,58% | -26,52% | -7,97% |
Average session duration7
| 7,03 | 6,48 | 6,18 | 5,04 | 3,24 |
The average length of a session in minutes compared to the previous year |
| -3,47% | -7,41% | -19,52% | -32,8% |
Bounce rate8 | 2,75% | 1,35% | 2,47% | 10,72% | 4,48% |
Average bounce rate compared to the previous year (this number should be as low as possible) |
| -50,87% | +82,53% | +334,48% | -58,22% |
Detailed users data for 2018
Demographics
Age range
Ranking of site users by age group
18-24 years | 13,18% |
25-34 years | 36,86% |
35-44 years | 18,59% |
45-54 years | 13,5% |
55-64 years | 10,85% |
65 years + | 7,02% |
Geo
Countries from which site users connect to hiking-lofoten
France | 26,6% |
Germany | 20,57% |
Norway | 13,74% |
Swiss | 5,86% |
United-States | 5,43% |
United-Kingdom | 2,99% |
Belgium | 2,77% |
Finland | 2,50% |
Austria | 2,29% |
Sweden | 2,15% |
Other countries | 15,1% |
Language
User's browser language
French | 33,87% |
german | 28 ,94% |
English | 20,02% |
Finnish | 1,46% |
Italian | 1,18% |
Other languages | 14,53% |
Definitions
(1) Users : Users who have initiated at least one session during the date range.
(2) Nwe user : The number of first-time users during the selected date range.
(3) Session : A session is the period time a user is actively engaged with your website, app, etc. All usage data (Screen Views, Events, Ecommerce, etc.) is associated with a session.
(4) Number of sessions per user : The average number of Sessions per user.
(5) Pages views : Pageviews is the total number of pages viewed. Repeated views of a single page are counted.
(6) Pages / session : Pages/Session (Average Page Depth) is the average number of pages viewed during a session. Repeated views of a single page are counted.
(7) Average session duration : The average length of a Session.
(8) Bounce rate: The percentage of single-page sessions in which there was no interaction with the page. A bounced session has a duration of 0 seconds.
